At We Are Social, I helped to lead our team to spot and activate reactive opportunities. One of my favourites?
The Pringles Mingle.
When our community manager saw creator Liv’s viral TikTok, explaining her genius idea for a Pringles tube where you could mix and match flavours, we knew we had to jump on it. The team worked up a three phase plan to post a series of video replies across platforms, activating our community around Liv’s idea, rewarding her, and driving 2.9M views and 118K Engagements on our owned content alone.
Role: Associate Editorial Director at We Are Social
Date: 2022
1.54M
Earned Views
289K
Earned Likes
1.9K
Earned Comments