Role: Senior Content Editor at Accelerated Intelligence
It's 2018. The Tide Pod challenge has the internet in its grip. I was leading two of the coolest accounts around – Star Wars and Marvel – at a boutique social agency.
In close contact with our clients at Disney, I was trusted to manage evergreen content calendars for the UK, as well as localised asset delivery across EMEA. I responded to ad hoc briefs from HQ, and tied into global campaign strategy during the theatrical releases of Solo: A Star Wars Story and Avengers: Infinity War.
I've linked to a handful of my favourite pieces of content below:
Theatrical Release Content
This involved repurposing global campaign assets and optimising trailers to build out our wider content calendars on a local level, selling tickets and building hype in the run up to the films' releases:
> Avengers Touch To Reveal (iPhone only)
Evergreen Franchise Content
... And when there wasn't a box office breaking new film to be released, I was also responsible for maintaining a flow of top notch always on social content, keeping UK fans engaged with the brand every day. Fan approved TOV, knowledge and meme expertise were key here: